Humpback wales are dying from plastic pollution


MARINE LIFE - This humpback whale is one example of a magnificent animal that is at the mercy of human activity. Humans are for the most part unaware of the harm their fast-lane lifestyles are causing. We aim to change that by doing all we can to promote ocean literacy.



A circular economy is one that is sustainable for future generations without causing harm to planet earth. The economics of a truly circular economy encompasses:


* Energy security based on renewables rather than fossil or nuclear power

* Food security from blue and green growth

* Affordable Finance to eliminate financial slavery from excessive profiteering, to make things happen
* Affordable Housing that the lowest paid worker can afford

* Transport security based on near zero carbon land and ocean vehicles

* Waste recycling that is effective to eliminate land fill and ocean waste

The current ‘take, produce and chuck’ industrial model is wasteful, relying on the continued availability and consumption of finite resources - leading to exhaustion and crash. A truly circular economy is built on three golden rules: 

1. Replenish natural capital; 
2. Keep products and materials in high value use; and 
3. Design out pollution and waste as far as possible.




The circular economy is now gaining popularity for the opportunities it offers businesses willing to add new value from existing operations and resources.


This could be by redesigning products or restructuring business models to cooperate with customers in the recycling of spent goods. One easy way to embrace the tenets of a circular economy is to switch to renewable energy, generate as much energy on site as is practical with solar roofs and wind turbines and incorporate low energy technology in your business, such as LED lighting.





Where our Foundation is all about conservation for a truly Circular Economy, we will be looking at ways of encouraging policy makers, corporations and the general public to adopt a sustainable lifestyle. Where the surface of planet earth is two thirds water, we will be concentrating on our oceans, looking at land based issues as they affect marine life and the ocean economy.



The European Union via their Commission are leading the charge for healthier oceans and economics


TAKING THE BULL BY HE HORNS - The EU have been leading the charge for cleaner oceans for a number of years. In 2008 they created European Maritime Day, that has turned into an event to share ideas and stimulate innovation. The next event will be hosted in Bulgaria at Burgas in 2018.



The Cleaner Oceans Foundation will be publishing news articles on this website and compiling a list of Circular Economy projects in the hope of stimulating:


* Policy Makers

* Innovators, and 

* Responsible Corporations 


To incubate ideas today, for a brighter global economy tomorrow.


As a priority we must halt the build up of trash in our back yard with effective Ocean Regeneration programs. Examples of trash that is unacceptable is the Arctic beaches, where polar bears have become garbage reliant, and Henderson Island that is uninhabited yet awash with plastic.







The Blue Economy includes the Circular Economy but goes beyond it.

Both are about radical resource productivity, zero waste and sustainability in United Nations terms. Both incorporate concepts such as systems thinking and design, cradle-to-cradle, closed loop, up-cycling, reuse, recycling, remanufacturing, industrial ecology, renewable energy, share economy. However the Blue Economy goes further to strengthen competitiveness by lowering costs and pursuing a more effective economy of scale. It's a business model that generates more value and multiple benefits (including social and environmental) with locally available resources.

The Blue Economy shifts away from the core business / core competence that force companies to focus on one industry, by considering local economic development as a priority, ensuring that local purchasing power increases and more money circulates regionally. This enables growth without inflation through an increase in local production of goods and services. The Blue Economy also comes with a core set of over 100 pre-screened innovations that have multiple benefits and multiple applications.


The United Nations sustainability development goals are designed to foster a truly circular economy in all walks of life:








 This website is provided on a free basis as a public information service. Copyright © Cleaner Oceans Foundation Ltd (COFL) (Company No: 4674774) August 2017. Solar Studios, BN271RF, United Kingdom. COFL is a charity without share capital.