PLASTIC FIRST - Not bad styling for this ground breaking use for marine plastics. Adidas tapped Parley for a unique new concept: an environmentally friendly take on the Three Stripes’ Futurecraft 3D sole unit that employs recycled polyester and gill net for its construction. Now the two are taking things a step further for World Oceans Day and joining forces to create a first of its kind runner. First showcased last year at Parley’s “Oceans. Climate. Life.” talks in New York City, the design utilizes Parley’s signature Ocean Plastic, which is made up of coastal plastic waste from the Maldives and illegal deep-sea gillnets retrieved by partnering organization Sea Shepherd. The result is a sign of things to come from the German sportswear giant: adidas will craft additional footwear from Parley’s recycled plastic throughout the months ahead.
Traditionally shoes were made from leather and cloth. There is nothing quite like the smell of new leather shoes and there will always be a market for high quality leather products. That said, in a modern world we expect more performance from our footwear, especially in the sports department where modern material can give any athlete or sporting enthusiast a huge advantage in terms of comfort and performance.
Herald the birth of the modern training shoe. Shoes that are made of materials such as rubber and plastics to enhance breathing or cooling and to protect the feet with contoured soles, shock absorption and weight reduction. All of this with style and colour that was not possible with traditional materials.
FRONT RUNNER - A shoe for all lovers of marine life. Great for World Oceans Day and any other marine or sporting event where you want to make a statement. Apart from that, we suspect it is a nice trainer to add to your wardrobe.
RECYCLED MARINE PLASTIC
“Nobody can save the oceans alone,” said Cyrill Gutsch, Founder, Parley for the Oceans. “Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change. But it’s up to eco innovation leaders, like adidas, to make change a reality. With this shoe we demonstrate what’s possible.”
Eric Liedtke is the adidas Group Executive Board member responsible for Global Brands.
LINKS & REFERENCE
FOAM & BOTTLES - Expanded polystyrene is used to package household electrical goods, while soft drinks and water is sold in PET plastic bottles by the billions every year. The numbers are staggering. It's no wonder then that some of this plastic will end up on our plate in one form or another, potentially as a toxin carrier. Copyright photograph © 22-7-17 Cleaner Ocean Foundation Ltd, all rights reserved.
SINGLE USE PLASTICS - This is just a small sample of the plastic packaging that you will find in retails stores all over the world. A good proportion of this packaging - around 8 millions tons a year, will end up in our oceans, in the gut of the fish we eat, in the stomachs of seabirds and in the intestines of whales and other marine mammals. Copyright photograph © 22-7-17 Cleaner Ocean Foundation Ltd, all rights reserved.
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